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Growth notes, from operators.

Sharp, practical writing on growth models, metric trees, and building an AI-native growth team. No fluff.

AEO·6 min read

What is Answer Engine Optimization (AEO)?

AEO is the practice of getting your brand cited in AI answers from ChatGPT, Perplexity, Gemini, and Google AI. Here's how it works and why it matters in 2026.

AEO·5 min read

AEO vs SEO: what's the difference, and do you need both?

SEO gets you ranked in links. AEO gets you cited in AI answers. Here's how they differ, where they overlap, and why most brands now need both.

AEO·4 min read

GEO vs AEO: are they the same thing?

Generative Engine Optimization and Answer Engine Optimization are used interchangeably, but there's a useful distinction. Here's the plain-English version.

How-to·6 min read

How to get your brand cited by ChatGPT

ChatGPT cites a handful of sources when it answers buyer questions. Here's a concrete, repeatable way to become one of them.

How-to·5 min read

How to show up in Perplexity (and get cited as a source)

Perplexity is citation-first by design, which makes it the best place to start AEO. Here's how to earn a spot in its answers.

How-to·6 min read

How to appear in Google AI Overviews

AI Overviews now sit above the classic blue links for most queries. Here's what it takes to be one of the sources Google's AI pulls from.

Method·6 min read

How to measure your AI visibility (share of voice in AI answers)

You can't improve what you can't see. Here's how to measure whether AI engines mention and cite you, and how to track share of voice vs competitors.

Playbook·7 min read

AEO for SaaS startups: a practical playbook

A step-by-step AEO playbook for early-stage SaaS founders: pick your prompts, fix your pages, ship citable content, and measure what moves.

Data·5 min read

AI search statistics 2026: how buyers now find software

The data on how buyers use ChatGPT, Perplexity, and Google AI to research and buy in 2026, adoption, conversion, and platform share, with sources.

Checklist·5 min read

The AEO checklist: how to make any page citable by AI

A practical, page-level checklist to make your content easy for AI engines to quote, attribute, and cite. Copy it and run it on your top pages.

Guide·11 min read

Generative Engine Optimization (GEO): the complete guide

A complete, practical guide to GEO: how generative engines pick sources, what to optimize, and a step-by-step program to get your brand cited.

Comparison·9 min read

ChatGPT vs Perplexity vs Gemini: where to focus your AEO

How the three biggest AI engines choose and show sources, who uses each, and how to prioritize your AI visibility work across them.

Tools·10 min read

The best AI visibility tools in 2026

A practical roundup of tools for tracking AI citations and share of voice, what each is good for, and how to choose the right one for your stage.

Diagnosis·9 min read

Why isn't AI citing your brand? 8 reasons and fixes

If ChatGPT and Perplexity never mention you, one of these eight issues is usually the cause. Here's how to diagnose and fix each one.

Strategy·10 min read

AEO content strategy: a framework for getting cited

A repeatable content framework built for AI citations: prompt mapping, citable formats, entity building, and a publishing cadence that compounds.

How-to·8 min read

How to show up in Google Gemini

Gemini draws on Google Search and the broader Google ecosystem. Here's how to earn a place in its answers and recommendations.

How-to·8 min read

How to get cited in Microsoft Copilot

Copilot runs on Bing's index, which makes it the most measurable AI engine. Here's how to get cited, and how to track it with first-party data.

Technical·9 min read

Schema markup for AEO: the types that help you get cited

Structured data helps AI engines understand and trust your pages. Here are the schema types that matter most for AEO, and how to implement them.

Technical·7 min read

What is llms.txt, and should you add one?

llms.txt is a proposed standard for guiding AI models to your best content. Here's what it is, how it works, and whether it's worth your time.

Trends·9 min read

How AI is changing B2B buying (and what to do about it)

Buyers now shortlist with AI before they talk to sales. Here's what that shift means for your funnel, and the playbook to stay in the conversation.

Model·4 min read

Why we don't charge a percentage of ad spend

Percentage-of-spend pricing quietly misaligns your agency with your business. Here's why Revlift charges a flat fee instead.

Method·6 min read

The growth metric tree, explained

A metric tree turns 'grow faster' into a map of inputs you can actually move. Here's how we build one, and why everything starts here.

Inside Revlift·5 min read

What an AI growth team actually does all day

Not magic, not autopilot. A concrete walk through a week in the loop: sense, strategize, execute, learn.

Ready to be the answer?

Book an AI Visibility Audit and we'll show you where you stand in AI answers, the gaps keeping you out, and a 90-day plan to get cited.

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